The real issue is that most folks don't know how to be real entrepreneurs. They are think they are in business, but they are actually just engaging in a persona

The real issue is that most folks don't know how to be real entrepreneurs. They are think they are in business, but they are actually just engaging in a personal hobby. If you are creating a forum, tossing AdSense of it and waiting for the checks to roll in, you may be in for a long ride. But when you start asking: "What do my people want?" and then going out, hunting and digging for it and finally determining the best way to present it to the audience -- now you are thinking like a entrepreneur. Rinse and repeat ad infinitum. Now watch the checks roll in. The failure is not the model, it's the implementation.