I laughed that the iPad joke even though I think he missed the point of it. The iPad represents the iPhone software model applied to personal (netbook like) co

I laughed that the iPad joke even though I think he missed the point of it. The iPad represents the iPhone software model applied to personal (netbook like) computers. Installing software and keeping a computer is beyond the average person. The draconian control Apple exerts over iTunes is seen as a solution. Anyhow, back to current topic, I too see his predicted future as a bad thing. It is a scientific fact that people are fairly easily manipulated by certain reward schemes[1]. With current technology, marketing people are getting good at applying those theories. With all due respect to honest people doing a job, those people don't give a shit about making the world a better place. 1. Sorry, I'm too lazy to dig up papers. Basically frequent small rewards given over randomized intervals are extremely compelling to people. This theory is applied to (or explains the success of) many gambling games.