When it comes to big dating sites, people aren't loyal at all, but people go where everyone else is, because that increases their chances of hooking up. Having

When it comes to big dating sites, people aren't loyal at all, but people go where everyone else is, because that increases their chances of hooking up. Having the best features or design or functionality won't help you one bit if you don't have people on your site. So yeah, niche dating it is, which is why I suggest that you tone down the dating aspects of it.