That's fair. To be clear, we're very much aware of the 'inspiration' features that the existing players offer (e.g. kayak.com/explore or booking.com/destination

That's fair. To be clear, we're very much aware of the 'inspiration' features that the existing players offer (e.g. kayak.com/explore or booking.com/destinationfinder.html). Perhaps I could have worded it differently. I do think there's a significant difference between adding the capability onto your core, legacy product line vs. starting from scratch and making it the central focus, the thing the entire venture revolves around. Most travel agencies are still optimized for conversion (i.e. the bottom of the funnel); not for planning.