Due to the 2000 character limit here is the rest :) Monetization: Certificate holders could pay a fee to be certified Real&True™ for any skill they wished. Edu

Due to the 2000 character limit here is the rest :) Monetization: Certificate holders could pay a fee to be certified Real&True™ for any skill they wished. Educational organisations could also charged to have their students tested. This would "value add" to their education as well enable them to be able to market to potential students/employers how well their past students did in the Real&True™ tests. An added benefit of the whole testing system is that it would encourage a change in the way students are taught to ensure long term knowledge retention and application of material, rather than encourage the current "cram and forget" process. Difficulties: The major one is the tests have to be perceived as being valuable by both candidates and employers. The obvious solution is to start in a niche industry and scale out over time as the testing process gains credibility. Another potential pitfall is certificate holders may find the whole process too onerous and refuse to sign up for the testing process (elite athletes certainly complaint about WADA's whereabouts system). Once again this could be trialed in a niche and scaled out if successful.