Dan Lyons was Fake Steve Jobs, then was a gadget writer where he was a frequent doomsayer of Apple and complained endlessly about the lack of access and review

Dan Lyons was Fake Steve Jobs, then was a gadget writer where he was a frequent doomsayer of Apple and complained endlessly about the lack of access and review units Apple gave him. When he left that job and went to an advertising startup it was assumed that he'd just burned all of his tech writing bridges and had to resort to writing ad copy, but looking back I'd say it's a fair shot that he wanted an angle to write about startups so he took a job at one.