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Good idea. Maybe we should make it be about getting paying users generally.

• Alex3917 17y ago
  The process for getting consumers to pay $5 is completely different than the process for getting someone to pay 25k, so I think it makes more sense to split them up. Even just focusing on lead generation would make a lot of sense, since that's one of the hardest parts of B2B sales.
• drusenko 17y ago
  A Freemium-type conference would be really interesting to us...
• webwright 17y ago
  Amen. I've heard a lot of people run into same issue we did (wufoo and Joe Kraus' Jotspot both talked about this issue). We started with a free product, turned a paid product and promptly said, "WTF! Why aren't people buying our premium stuff?!" It was a long learning-intensive road to get smart(er) about freemium.
• justin 17y ago
  A no bullshit advertising conference might be good as well. We've learned tons of stuff on network vs direct sales that took a long time to figure out, and the fact that the advertising industry is filled with less than intelligent non-engineering people didn't help that process.