4 ms·

Imagine I was running a small company and I heard about your product but I'm skeptical of the value I'll get from using it. How can you convince me that spendin

• gxespino 11y ago
  The question I'd ask you is if you could afford not to use Melt as a way to delight your customers. Gifting your best customers with surprise tokens of appreciation (~$15), especially if your company's products are in the high end range of say $500+, you'd have to send out 33 gifts without a single subsequent repurchase to lose out, thats without taking into account the boost in social media, word of mouth, reviews, etc. Our initial users will serve as case studies and we'll write up blogs about how we improved their bottom line. And, If you're still on the fence, I'm sure receiving a random gift from us might help sway you. The gifting market is huge if you include sub markets such as flowers, chocolates, corporate gifts. We'd be introducing a lower price point of < $15 gifts which would expand the market. While not entirely B2B, Harry & David had $300m revenue in 2014, Things Remembered - $315m in 2011. It's reasonable to say $100m is doable. Customer engagement is not about hash tags and pop up notifications. It's about establishing relationships, something tangible. The companies who can do that will win. Melt allows brands to do that.