I have absolutely no problem not consuming it. I would bet most people consume things not because they want to, but because it's there and easy. Ask your frien

I have absolutely no problem not consuming it. I would bet most people consume things not because they want to, but because it's there and easy. Ask your friends this: would they still read NYT articles if they had to pay 25 cents every time they landed on a new article? Any barrier to entry for the vast majority of people would have a profound impact on what they consume. Charge people 50 cents for a plastic bag at the bodega and they'll say they don't need the bag. Give it to them for free by default and they'll take 2!