Very surprising data. I would have expected that in the two under-35 age groups, online readership would be higher than print. Especially in the youngest age

Very surprising data. I would have expected that in the two under-35 age groups, online readership would be higher than print. Especially in the youngest age group, although I wouldn't expect either to be particularly high there. Interesting that they're specifically speaking about "in-market" online readership. Does this mean that there's significant out-of-market readership that isn't being counted? I know personally I generally read top national and international papers online far more often than the local paper. Of course, part of the answer is people getting news in different ways. Like HN! But also various social media, blogs, etc. But that doesn't account for the relative popularity of print news over online newspapers among young people. Again, surprising.