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I used to work for a company that had a large number of constantly-AB tested web forms that required an address, and we tried auto-filling the state (and state/
by showerst 17y ago
I used to work for a company that had a large number of constantly-AB tested web forms that required an address, and we tried auto-filling the state (and state/city) from ZIP, as well as only asking for ZIP and it actually dropped our conversion rates, in every case.
Our data could have been inaccurate in some cases (but I seem to remember testing a few hundred addresses vs google's geocoder and getting correct results).
The demographic wasn't very tech focused, so it could be that they were either weirded out, or (in surprisingly many cases) just didn't know their zip code.
Anyway, just make sure to test this before blindly assuming that it increases usability in your case.
- webXL 17y agoAddresses are mainly important for store checkout. A good way to grab the zip code first is to ask when calculating tax and shipping in the cart. When they check out, just default to the zip and state, then ask them to verify on the last step. A good way for the server to detect user error would be to use IP2location. Unless they're using a proxy or VPN, you could add something that would ask the user to double check if their IP location was more than 100 miles from their zip code. But the user could always override that warning.
- webXL 17y agoHow accurate is this? http://www.geoiptool.com/ http://www.geoiptool.com/