Take car2go as an example. Their product branding scheme achieves 1) chrystal clear advertising 2) differentiation in value vs. an unbranded car 3) easy recogn

Take car2go as an example. Their product branding scheme achieves 1) chrystal clear advertising 2) differentiation in value vs. an unbranded car 3) easy recognition for users that are trying to find their car2go DriveNov/ReachNow are nicer cars, but also more expensive and that places their buisness plan under different constraints. Just to prove 3): driveNow's placement of branding on their cars feels more premium than car2go's. But this low-profile labeling comes with a cost. Drive now had to implement a feature in their mobile app for making the car honk or flashing its lights because otherwise you've had a hard time finding your booked car between all the other black or white BMW1s.