However, one argument the author doesn't account for is the increasing prevalence of apps that involve cloud services - which, even in the case of something lig

However, one argument the author doesn't account for is the increasing prevalence of apps that involve cloud services - which, even in the case of something lightweight like a sync mechanism, will still incur ongoing costs for existing users indefinitely. This IMO is another disease. I don't really want to store my data in the cloud of a small independent company, who probably don't have many security chops, are not audited, etc. Moreover, if a company goes under, I can only hope that I can still access my data. Give me a choice to store my data in Dropbox, iCloud, or whatever, but not in your private cloud.