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I think this article is a little myopic: perhaps if your global target market is 7 billion people you can rely on permanent growth. But what if your target mar
by arcticfox 11y ago
I think this article is a little myopic: perhaps if your global target market is 7 billion people you can rely on permanent growth.
But what if your target market is 100,000 people? You can reach market saturation quickly and if you're only monetizing on the first purchase, you're SOL.
- pzone 11y agoAbsolutely. Maybe the article is correct that subscription pricing is for products that do not have an increasing user base, i.e. the user base has plateaued. Just because the user base has stagnated doesn't mean the product has to stagnate though. Adobe certainly does good business, and their products improve at a very rapid pace.
- autokad 11y agoNetflix did OK growing with subscription based pricing. i think the method of pricing is more dependent on the product and how it gets to consumers rather than plateaued user base.