Subscription pricing is also a mechanism of price discrimination: users who need it once pay less and users who need it regularly pay more, as they both should.

Subscription pricing is also a mechanism of price discrimination: users who need it once pay less and users who need it regularly pay more, as they both should. The author is fortunate to be in a position of sustaining a business on new users alone, but most companies don't have the margins to afford to leave that much value on the table.