"Choose something with meaning, even if it's expensive and difficult to acquire, rather based on domain name availability, because otherwise, you're going to ki

"Choose something with meaning, even if it's expensive and difficult to acquire, rather based on domain name availability, because otherwise, you're going to kill word-of-mouth." Absent any indication of how to acquire a domain like mint.com, this is irritating advice. Moreover, there are tons of counterexamples. I'd guess that most brand gurus would counsel against such nonsensical domain names as weebly.com or wufoo.com, but both of those companies are kicking ass. I also find it telling that 37signals has been able to build several highly successful (and essentially non-viral) web apps with such unlikely domain names as backpackit.com, basecamphq.com, and campfirenow.com. Come to think of it, 37signals.com is also an unlikely domain name for a runaway success.