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Twitter to Launch Ad Platform at SXSW

21 points by aresant 17y ago

haasted 17y ago
The link points to an entry in the comment section. Is this intentional?
- Angostura 17y ago
  Hi - I see you're talking about links, would you like some solid gold cuff-links? Click <here>.
  - steveklabnik 17y ago
    Come on. Isn't this guy making a point about what's in the article? > He added that the company will make it “explicitly clear that a sponsor” paid for the ad, and make it “relevant and useful, so the user doesn’t think of it as an ad.”
- aresant 17y ago
  It was not, story link is here: http://gigaom.com/2010/02/23/twitter-to-launch-ad-platform-soon/ http://gigaom.com/2010/02/23/twitter-to-launch-ad-platform-s... Can't update - sorry about that!
pierrefar 17y ago
Would be interesting to see if this is ads only on twitter.com or wide-spread like AdSense. Also will it be self service or will it have to go through Twitter approval first?
axod 17y ago
>> "Some Twitter users say they will stop using the service if advertising becomes prevalent in their streams (but may be willing to pay a fee to keep it out)" It's hardly going to be rocket science to filter out adverts. I'd expect most twitter clients will just filter out adverts or at least have an option for the user to click to do it.
- jazzychad 17y ago
  However, if Twitter offers a rev-share with the 3rd party clients, then they will be less likely to filter them out and also be able to make some money for their work. I run a semi-popular twitter tool site and am hoping for this option.
  - evgen 17y ago
    The problem with this line of reasoning is that clients which refuse to whore for twitter will gan users at the expense of other clients. Twitter will also have to offer better ad terms than those clients could get on their own. Twitter controls the interface from their own web client, but has very little leverage over the other clients unless they try to enforce compliance by limiting access and that strategy has a huge risk (mostly downside for Twitter) if they attempt it.
    - gfodor 17y ago
      I'm pretty sure the invisible hand will cause this to not happen. Anybody who makes an open source twitter client that doesn't suck will always wonder "What would happen if I made a premium version that had ads?" The net result will be that there will be many free crappy Twitter clients, and a few polished paid/ad sponsored clients.
      - evgen 17y ago
        I was not necessarily saying the clients would be open-source or free, just that it was not necessarily in the interests of the client developers to pass along the ads. I use a paid twitter client on my iPhone and if they pass along ads I will bolt for one that does not do so -- I paid the app developer to serve my interests and not the interests of twitter management. For the developers of paid clients I can't think of a single reason they would go along with twitter on this issue and a lot of reasons why they would make more money (by gaining users) if they filtered the ads. In fact, for the iPhone I can see "get rid of these #$&* ads" being one of the most popular in-app upsells for free twitter clients.
  - 17y ago
dotcoma 17y ago
"People talk about brands and share their feedback", and companies should jump in with… ads? Was somebody complaining about there not being enough ads? Really?
- evgen 17y ago
  The people complaining about the lack of ads were the people who ponied up large wads of money to invest in a company with no proven revenue model. Unfortunately their voices are a little louder within Twitter HQ than the rest of us.
  - dotcoma 17y ago
    of course. but neither spamming people nor letting the likes of ad.ly spam people will solve the revenue problem...
thesethings 17y ago
Gah! I wouldn't put it past the Twitter team to find an interesting way to deliver ads. BUT, this is really not what I wanted them to make money off of. There is SO much I'd pay Twitter for: * A way to stagger/schedule delivery across time-zones (my tweet gets delivered at 10AM your native time zone) * Really cool analytics ("more people reply to you when you talk about Ubuntu") * Behavior recommendations ("I'd send that cute animal YouTube video at 10AM on a Saturday if i were you.") * Info about my followers: ("74% of your followers have talked about coffee in the past month.") * more info about my followers: ("these people just send links most of the time.") i don't even use Twitter for corporate use, and i want that stuff. I bet folks using it for corporate/org use could think of even better stuff to pay for. I think there are non-advertising corporate services Twitter could offer. I'm not 100% against advertising, i just feel like there are a lot of us scraping and hacking at this data through various tools, when we'd really rather pay Twitter and not turn into accidental Twitter developers. Also, some of this stuff is not available over the API, and they could totally exploit that in a cool, fair way without being creepy. Ah well... I'll hear them out on the ad stuff. I'm not gonna be one of those premature haters proven wrong by history. I will NOT be the Slashdot ipod naysayer :D

21 points by aresant 17y ago

haasted 17y ago

The link points to an entry in the comment section. Is this intentional?

Angostura 17y ago
Hi - I see you're talking about links, would you like some solid gold cuff-links? Click <here>.
- steveklabnik 17y ago
  Come on. Isn't this guy making a point about what's in the article? > He added that the company will make it “explicitly clear that a sponsor” paid for the ad, and make it “relevant and useful, so the user doesn’t think of it as an ad.”
aresant 17y ago
It was not, story link is here: http://gigaom.com/2010/02/23/twitter-to-launch-ad-platform-soon/ http://gigaom.com/2010/02/23/twitter-to-launch-ad-platform-s... Can't update - sorry about that!

pierrefar 17y ago

Would be interesting to see if this is ads only on twitter.com or wide-spread like AdSense. Also will it be self service or will it have to go through Twitter approval first?

axod 17y ago

>> "Some Twitter users say they will stop using the service if advertising becomes prevalent in their streams (but may be willing to pay a fee to keep it out)" It's hardly going to be rocket science to filter out adverts. I'd expect most twitter clients will just filter out adverts or at least have an option for the user to click to do it.

jazzychad 17y ago
However, if Twitter offers a rev-share with the 3rd party clients, then they will be less likely to filter them out and also be able to make some money for their work. I run a semi-popular twitter tool site and am hoping for this option.
- evgen 17y ago
  The problem with this line of reasoning is that clients which refuse to whore for twitter will gan users at the expense of other clients. Twitter will also have to offer better ad terms than those clients could get on their own. Twitter controls the interface from their own web client, but has very little leverage over the other clients unless they try to enforce compliance by limiting access and that strategy has a huge risk (mostly downside for Twitter) if they attempt it.
  - gfodor 17y ago
    I'm pretty sure the invisible hand will cause this to not happen. Anybody who makes an open source twitter client that doesn't suck will always wonder "What would happen if I made a premium version that had ads?" The net result will be that there will be many free crappy Twitter clients, and a few polished paid/ad sponsored clients.
    - evgen 17y ago
      I was not necessarily saying the clients would be open-source or free, just that it was not necessarily in the interests of the client developers to pass along the ads. I use a paid twitter client on my iPhone and if they pass along ads I will bolt for one that does not do so -- I paid the app developer to serve my interests and not the interests of twitter management. For the developers of paid clients I can't think of a single reason they would go along with twitter on this issue and a lot of reasons why they would make more money (by gaining users) if they filtered the ads. In fact, for the iPhone I can see "get rid of these #$&* ads" being one of the most popular in-app upsells for free twitter clients.
- 17y ago

dotcoma 17y ago

"People talk about brands and share their feedback", and companies should jump in with… ads? Was somebody complaining about there not being enough ads? Really?

evgen 17y ago
The people complaining about the lack of ads were the people who ponied up large wads of money to invest in a company with no proven revenue model. Unfortunately their voices are a little louder within Twitter HQ than the rest of us.
- dotcoma 17y ago
  of course. but neither spamming people nor letting the likes of ad.ly spam people will solve the revenue problem...

thesethings 17y ago

Gah! I wouldn't put it past the Twitter team to find an interesting way to deliver ads. BUT, this is really not what I wanted them to make money off of. There is SO much I'd pay Twitter for: * A way to stagger/schedule delivery across time-zones (my tweet gets delivered at 10AM your native time zone) * Really cool analytics ("more people reply to you when you talk about Ubuntu") * Behavior recommendations ("I'd send that cute animal YouTube video at 10AM on a Saturday if i were you.") * Info about my followers: ("74% of your followers have talked about coffee in the past month.") * more info about my followers: ("these people just send links most of the time.") i don't even use Twitter for corporate use, and i want that stuff. I bet folks using it for corporate/org use could think of even better stuff to pay for. I think there are non-advertising corporate services Twitter could offer. I'm not 100% against advertising, i just feel like there are a lot of us scraping and hacking at this data through various tools, when we'd really rather pay Twitter and not turn into accidental Twitter developers. Also, some of this stuff is not available over the API, and they could totally exploit that in a cool, fair way without being creepy. Ah well... I'll hear them out on the ad stuff. I'm not gonna be one of those premature haters proven wrong by history. I will NOT be the Slashdot ipod naysayer :D