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Maybe that's the point? BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW i
by michaelwolo 11y ago
Maybe that's the point?
BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW is to lower the status of their rental cars. Keeps owners happy and likely doesn't bother renters.
- ajju 11y agoCan't speak for BMW or ReachNow, but can tell you from working with that that no one at ReachNow wants to "lower the status of their rental cars".