Why not just open firebug and delete the ad overlay? The author is either trying to 'show off' or is just genuinely oblivious that there's a much easier way. I

Why not just open firebug and delete the ad overlay? The author is either trying to 'show off' or is just genuinely oblivious that there's a much easier way. I'm not against ads per se, I have quite a few sites 'white listed' but when they beg for ads like Wired, then it's an automatic nope!