3 ms·
They are the cheapest models BMW makes. They are premium compared to other shared cars (Car2Go!), not compared to BMWs.
by jonknee 11y ago
They are the cheapest models BMW makes. They are premium compared to other shared cars (Car2Go!), not compared to BMWs.
- guptaneil 11y agoSure, but BMW's branding is that they only make premium cars. This would be a bit like Apple plastering its iPhone SE or Apple Watch Sport in poorly-designed stickers because hey, it's their low-end model.
- jonknee 11y agoI just walked around and saw a bunch of their cars and thought it was neat that there were so many. If they weren't labeled I would have had no idea. At the moment it's great advertising.