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What would be considered a come back for them? Is it even possible to define that? Over the years they've had decent income, they have great traffic numbers,

What would be considered a come back for them? Is it even possible to define that? Over the years they've had decent income, they have great traffic numbers, they have all these things that seem to indicate success inside the echo chamber. Now they've got a shit brand, the brand is right there with AOL. They aren't going to have google or facebook numbers though, I don't know that I'd expect any other company to match those though. It's just a game now, tons of people are envious of their traffic. they've probably got some great properties as well, sports, finance and fantasy sports seem to be universally enjoyed. Someone just wants to steal it for as cheap as possible.

chris_wot 11y ago
Split the properties off into seperate companies, with their own management with little interference from the parent company. And remove Marissa Mayer, who has made some absolutely dreadful business decisions and continues to make them. Sorry this is harsh, but she's had many years to prove herself now, and she has shown that she's not the leader that Yahoo needs to restore its past glories. Unfortunately Yahoo is a shell of its former self, so I can't see how else they can resolve their problems except by giving different business more autonomy and zero interference. It's rather Darwinian, but those who will succeed will survive, and those who were never viable (of which there were many companies who were purchased for Mayer who would have ultimately folded eventually) will wither and die on the vine.