Well, that depends on how the non-charity money is used. If that 40 cents on dollar is used to effectively raise another 3 dollars, then it is still worth it.

Well, that depends on how the non-charity money is used. If that 40 cents on dollar is used to effectively raise another 3 dollars, then it is still worth it. In other words, would you still feel OK with contributing to an advertising campaign that ends up getting other people to contribute to a charity fund that they normally wouldn't?