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IMHO, Yahoo Finance is a wildly undervalued asset. It has the deepest and highest quality data integration of any publicly available site. I use it every day
by jhulla 11y ago
IMHO, Yahoo Finance is a wildly undervalued asset. It has the deepest and highest quality data integration of any publicly available site. I use it every day.
It has also been largely ignored for better part of a decade. Three areas where Yahoo just fumbled the ball: 1) Portfolio tracking, 2) Message boards and 3) Monetization. None of these have been upgraded in years.
Portfolio tracking is an exercise in good UI & UX. Yahoo could and should have bought any number of good teams over the years that have built portfolio trackers.
Yahoo finance message boards have very low signal to noise ratio. They should have either gone the reddit model of comments or even better, Yahoo should have bought Seeking Alpha a long time ago. Alternatively, when Seeking Alpha began to grow, Yahoo should have built a competitive product. Instead Yahoo let their message boards turn into a low value destination.
Monetization - this is just comically inept. Visitors to finance sites have and care about their money. They also tend to be older. Some of the highest paid ads target these people: Credit cards, mortgages, health, travel, banking, personal loans, autos, etc.
Yahoo finance should have been the center of a massive business unit at Yahoo generating a substantial percentage of their revenue.
What went wrong?
- vidoc 11y agoI agree. I would think that the problem of yahoo finance is an engineering problem: in fact, Yahoo finance was built on a solid technology that was good 10 years ago, but has basically been kept under maintenance ever since. Several attempts have been made to modernize it and they have almost all failed. In addition to this, yahoo finance has been an interim property within yahoo for many years, the kind of place where middle managers would find shelter before their next career move, hence the lack of risk taking. So far, it remains the best finance website in my opinion, but it's sad when you think about how much better it could be.