The problem with home environment testing is the expense of implementing the mitigations. That doesn't mean this business idea isn't great, but a nice twist to

The problem with home environment testing is the expense of implementing the mitigations. That doesn't mean this business idea isn't great, but a nice twist to the website would be to acknowledge this hard reality up front. You could have a graphic of a home, all kinds of UI inputs: * SQ FT * Geographic location * Flooring type * etc... Then a list of potential problems. The user starts to enable the problems they may have, and a Turbo Tax money ticker starts rolling. Then they adjust sliders for mitigation options. More money counter ticking. If the cost if too high, sure I might not even order the test. But the sale would be consultative from the beginning, rather than the typical alarming approach.