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Convenience is a big seller. Instead of having to sift through the range of available options, pick them all out, get them in the mail, open them, read the inst

by saulrh 11y ago

Convenience is a big seller. Instead of having to sift through the range of available options, pick them all out, get them in the mail, open them, read the instructions, run them and hope you don't mess up, interpret the results and hope you don't mess up, and then write down all the results without getting anything confused, you just mail off a bag full of dust and a small can of water. Even if you're exactly as unreliable than the DIY amazon offerings, you could easily save an entire day with the all-in-one service.

pnathan 11y ago
Having reliability seems more important when it comes to these things than being able to iterate fast.
- hanniabu 11y ago
  I'd say both are important. Lower budget people would probably prefer a quicker cheaper less reliable test while higher budget people would prefer a more reliable and in depth test. I'm sure there will be cross over but my intuition is that maybe a third of each category would cross over, so by offering that alternative would expand your potential customer base by 40% using the previous assumption. Also, it'd be interesting if you could keep an anonymous database of any harmful results by area code with an easy interface on your website for people to search. You can add some call to action to get people to search their zip code and see what harmful substances were found in areas near them. This could lead to higher sales if there are negative results found. Maybe you can follow the same type of strategy where you ask them for their zip code and you can show them information of the risks in their area based off of scraped data from their municipal websites. I know my city has certain metrics that fail every few months, so providing information like this would be a great way to get them paranoid and want to follow up with a test from you. Of course, the next logic step after the test, whether something harmful was found our not, is to send them information on items such as water filters from a company you partner with for affiliate advertising. Then for failed tests like mold or lead, you can send affiliate advertising material for lead and mold removal. Basically, send them to a page on your website with the same information as this pamphlet you sent them and on it you'll have affiliate links to earn extra money.

by saulrh 11y ago

pnathan 11y ago

Having reliability seems more important when it comes to these things than being able to iterate fast.

hanniabu 11y ago
I'd say both are important. Lower budget people would probably prefer a quicker cheaper less reliable test while higher budget people would prefer a more reliable and in depth test. I'm sure there will be cross over but my intuition is that maybe a third of each category would cross over, so by offering that alternative would expand your potential customer base by 40% using the previous assumption. Also, it'd be interesting if you could keep an anonymous database of any harmful results by area code with an easy interface on your website for people to search. You can add some call to action to get people to search their zip code and see what harmful substances were found in areas near them. This could lead to higher sales if there are negative results found. Maybe you can follow the same type of strategy where you ask them for their zip code and you can show them information of the risks in their area based off of scraped data from their municipal websites. I know my city has certain metrics that fail every few months, so providing information like this would be a great way to get them paranoid and want to follow up with a test from you. Of course, the next logic step after the test, whether something harmful was found our not, is to send them information on items such as water filters from a company you partner with for affiliate advertising. Then for failed tests like mold or lead, you can send affiliate advertising material for lead and mold removal. Basically, send them to a page on your website with the same information as this pamphlet you sent them and on it you'll have affiliate links to earn extra money.