What bothers me in the ad blocker debate is that publishers want me to turn it off so I can see the ads. Not click on them, just see them. Even though I never

What bothers me in the ad blocker debate is that publishers want me to turn it off so I can see the ads. Not click on them, just see them. Even though I never click on any ads, they still consider it valuable to subliminally influence me into wanting stuff I don't want. To me, this is even shittier than forcing me to click on an ad before giving me the content. But to also serve me malware... is beyond shitty, it's dangerous. Content is cheap these days. There's too much of it out there, high quality and free. In fact, I wouldn't mind if there were less content produced on the Internet. I know that the content that is really valuable will still stay and all the bullshit that needs ads to stay afloat will disappear. Forbes with malware? No, thanks. For me the rule of thumb is this - if you need me to turn off my ad blocker, then I don't need your content.