I'll second `oaktowner's comment: the adds fit right in. They fit in naturally and it feels curated. If this is what we were immersed in, web ads would be a muc

I'll second `oaktowner's comment: the adds fit right in. They fit in naturally and it feels curated. If this is what we were immersed in, web ads would be a much more relevant. the ads don't smack you and stand out as ADS! And instead blend in nicely.