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Thanks for the kind words! It is difficult to say how much time I spend on that side of things since it has been built up over time and have pretty high advert
by stevesearer 11y ago
Thanks for the kind words!
It is difficult to say how much time I spend on that side of things since it has been built up over time and have pretty high advertiser loyalty - total guess, but maybe 5-20% depending on the time of year. Most of my time is spent acquiring, editing, and categorizing content as well as adding new features to the site.
I haven't really done much research into the various networks, but I do get sales pitches from time to time. My first question is always wondering which advertisers using the network are relevant to my readers (almost always the answer is none). Plus at this point I have a direct relationship with marketing departments, so there isn't really a need for a middleman.
Edit: for people here interested in tech offices, here's the best link: http://officesnapshots.com/offices/?fwp_industry=technology http://officesnapshots.com/offices/?fwp_industry=technology
- TheOtherHobbes 11y agoThis is more or less the old print model - take a topic, create quality content, take money from very specific relevant advertisers. It's such an obvious model that it's amazing the ad industry hasn't understood how well it works. Instead they persist in using crappy non-functional trackers and ad blocker blockers and all kinds of other bullshit techniques - because apparently they'd rather game readers than provide something good and useful. Postscript: a minor bug. I'm using OS X Chrome, and the ad bar keeps twitching when I reach the end and try to scroll down further.
- stevesearer 11y agoYeah, I basically think about the site as being a magazine with enhanced features. Unfortunately news sites like CNN don't have a narrow audience and therefore use technology to slice and dice the visitors into narrow groups. Is that scroll bug on all pages with the ad sidebar? Do you run any script blockers?
- mahyarm 11y agoYou guys should add a search text box, so you can search for specific companies.
- stevesearer 11y agoHere's the megalist of them all: http://officesnapshots.com/companies/ http://officesnapshots.com/companies/ There is also http://officesnapshots.com/search/ http://officesnapshots.com/search/