For me, the breaking point were ads that expanded to fill the screen, or that autoplayed something loud. I hated searching a page for the little ad that was bla

For me, the breaking point were ads that expanded to fill the screen, or that autoplayed something loud. I hated searching a page for the little ad that was blasting me in the ears. Then, once you realize that seeing ads is actually a choice, why would you ever go back? "We need you!" or "We're better now!" is a hard sell after all of that brutal, personal experience.