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Whilst at Yahoo, I was told going to University was a requirement placed on him by Mayer, not sure how true that is. Also that $30 million for the amount of pub
by fahadkhan 11y ago
Whilst at Yahoo, I was told going to University was a requirement placed on him by Mayer, not sure how true that is. Also that $30 million for the amount of publicity it generated wasn't a bad deal.
- fiatmoney 11y ago"Publicity"? You can get an insane marketing campaign for 30 million, that might actually have a chance in hell of generating revenue. What was the incremental brand awareness generated by lighting that 30 million on fire, and how much of it could have been accomplished with "only" 1M or so?
- vram22 11y ago>"Publicity"? You can get an insane marketing campaign for 30 million, that might actually have a chance in hell of generating revenue. You can get an insane amount of actual good product work done for 30 million, and even if you reserve say just 1 to 5 million out of the 30 for generating awareness (aka marketing), you actually have a hell of a greater chance of generating revenue and even, gasp, profits (provided your product is not some piece of fluff).