3 ms·

I'm surprised you're not doing media buys for your software as Plan C, that's by far the best way to reach forty-something ladies at large scale.

• patio11 17y ago
  I have looked into it but it typically strikes me as totally insane in conversion math perspective. Have you seen the rate cards for teaching magazines, the NYT educational supplement, etc? Egads. And then I have to get them to read it AND get them to the website AND get them into the trial AND make the sale... and then I get $30. I'll stick with my 5 cent CPC ads, thanks.
  • axod 17y ago
    If you're not listed on all the 'free stuff' sites, you should definitely get on them all. Easy enough to get listed for free, and it's a good, non tech, ready to buy(ironically) audience with an middle age female bias. Things that do fantastically well which may be similar - "Get free business cards, just pay shipping" etc (I own a small UK based free stuff site)
  • il 17y ago
    Yeah if I was getting 5 cent CPC I would stick with Google too :)
    • listic 17y ago
      Do you get more than 5? I've just started doing it, but I think I pay no more than 2.
      • ericd 17y ago
        .50-1.50 for apartment related things, 3.00-4.00 for doctor/appointment scheduling related things :-(
  • notauser 17y ago
    It'll cost you, what, $5k to try it once? You have your other variables tracked well enough that you should be able to see the difference pretty well and see if it's worthwhile. If you go for the low hanging fruit first (a holiday) where the effect should be biggest you might get a nice surprise - or possibly not, but at least you'll know for sure.
  • bemmu 17y ago
    You can probably halve the price on the rate card to get the real price you'll pay after negotiating a bit. But agreed, still seems expensive even after that.