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That sounds like a good plan. You seem to identified a market that's easier for a startup to penetrate, which will then give you a basis for expanding into mor
by ryporter 11y ago
That sounds like a good plan. You seem to identified a market that's easier for a startup to penetrate, which will then give you a basis for expanding into more lucrative customer segments.
Based on this discussion, I'd suggest that you deemphasize public defenders, at least removing it from your tagline. I'm sure there were others who had a similar reaction to me. Instead, pitch your service as one for the entire legal system, and then discuss how public defenders will be your go-to-market strategy.
- jedgardyson 11y agoI might still change the title. The reasoning behind the current choice was that I personally find the specificity to be a bit more compelling even if it is intended only as a go-to-market strategy. When I used to pitch this to folks as "rebuild the public data infrastructure for the legal system" they would mostly roll their eyes at me. Point is well taken though. Thanks.
- rpedela 11y agoI think it depends heavily on the audience. If you are talking to potential investors then discussing the long term vision of targeting the entire industry is a good thing. However in the short term, targeting a very specific segment of the market and communicating that on the website is wiser in my opinion. It makes the tech and sales a lot easier in the beginning.