3 ms·

I see airbrush being applicable to application of dry materials like face powder or eyeshadow. But application for "wet" items like lipgloss, liquid foundation

I see airbrush being applicable to application of dry materials like face powder or eyeshadow. But application for "wet" items like lipgloss, liquid foundation (especially for dewy finish) or liquid eyeliner indicate tooling for equipment that can handle wet and dry materials and cleaning (or designing for residue elimination to be non-issue) incorporated for the different materials being handled. I can see users agreeing to purchase a look if that means actually a download of instructions by robot - that wasn't clear previously. In that case I'd plan for diminishing returns in revenue here because like the Nespresso-Keurig-generic coffee pod DRM wars, users will eventually find cracked versions of new looks (from elsewhere online, other users, etc) to use.

joyeuse6701 11y ago
Current airbrush makeup technologies are meant for wet materials, but you raise an interesting point, that for versatility wet and dry options would be useful and would require either separate tools are a special means of using both and handling cleaning.p Yes, essentially the looks offered are digital instructions for this makeup applicator. One would ideally model the digital store similar to Apple, effectively acting as gate keeper to software for this technology. The makeup refills could very well be replaced by generic cheaper refills. To prevent substantial drop in revenue would require a moat of sorts, be it brand loyalty, DRM, or strategic partnerships with existing makeup brands to take advantage of existing brand loyalty when it comes to refills.