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Thanks for the question! We plan on charging firms on a per case basis. Eventually we also plan to to sell to other customers, particularly courts and prosecu

Thanks for the question! We plan on charging firms on a per case basis. Eventually we also plan to to sell to other customers, particularly courts and prosecutors, but we have to start somewhere and this is where we felt there was the biggest mismatch between need and current tech. Both prosecutors and courts have more money than PDs (generally), but they are also much much harder markets to crack since they tend to be more directly integrated with the governments IT and contracting infrastructure.

ryporter 11y ago
That sounds like a good plan. You seem to identified a market that's easier for a startup to penetrate, which will then give you a basis for expanding into more lucrative customer segments. Based on this discussion, I'd suggest that you deemphasize public defenders, at least removing it from your tagline. I'm sure there were others who had a similar reaction to me. Instead, pitch your service as one for the entire legal system, and then discuss how public defenders will be your go-to-market strategy.
- jedgardyson 11y ago
  I might still change the title. The reasoning behind the current choice was that I personally find the specificity to be a bit more compelling even if it is intended only as a go-to-market strategy. When I used to pitch this to folks as "rebuild the public data infrastructure for the legal system" they would mostly roll their eyes at me. Point is well taken though. Thanks.
- rpedela 11y ago
  I think it depends heavily on the audience. If you are talking to potential investors then discussing the long term vision of targeting the entire industry is a good thing. However in the short term, targeting a very specific segment of the market and communicating that on the website is wiser in my opinion. It makes the tech and sales a lot easier in the beginning.

ryporter 11y ago

That sounds like a good plan. You seem to identified a market that's easier for a startup to penetrate, which will then give you a basis for expanding into more lucrative customer segments. Based on this discussion, I'd suggest that you deemphasize public defenders, at least removing it from your tagline. I'm sure there were others who had a similar reaction to me. Instead, pitch your service as one for the entire legal system, and then discuss how public defenders will be your go-to-market strategy.

jedgardyson 11y ago
I might still change the title. The reasoning behind the current choice was that I personally find the specificity to be a bit more compelling even if it is intended only as a go-to-market strategy. When I used to pitch this to folks as "rebuild the public data infrastructure for the legal system" they would mostly roll their eyes at me. Point is well taken though. Thanks.
rpedela 11y ago
I think it depends heavily on the audience. If you are talking to potential investors then discussing the long term vision of targeting the entire industry is a good thing. However in the short term, targeting a very specific segment of the market and communicating that on the website is wiser in my opinion. It makes the tech and sales a lot easier in the beginning.