I think you really have to build SEO into any business, regardless of what type. And it doesn't have to compromise anything about the user experience. As an ex

I think you really have to build SEO into any business, regardless of what type. And it doesn't have to compromise anything about the user experience. As an example, my current project is an online tutoring site. There are literally thousands of online tutoring sites out there, and dozens of ones that are good enough to rank well on Google. So even though the thing I'm building is head and shoulders above what's out there today, nobody will ever know about it if it's not ranking well for something like "online spanish tutoring" or "learn spanish online". With that in mind, it's fundamentally important to the success of my business that SEO is baked in from the start. The tutor profile URLs need to be simple vanity ones that people are proud to give out via Twitter, on a blog entry, their school's homepage, or even scribbled onto the back of a business card. The browse results in the marketplace need to have good titles and meta descriptions so that people will actually want to click them if they show up in a Google search. We need to offer a way for existing Spanish Schools to embed a co-branded version of our site into theirs if they want. There are dozens of architectural and business decisions that stem directly from SEO. It's not something that you can tack on at the end and hope for the best. And if you look carefully at the above, you might notice that each of those things above actually improve the user experience in some way.