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Early adopters are HN readers, this is very smart from Bing - maybe we will see the same soon in DuckDuckGo? Why is it smart? Every major internet service is d
by chippy 11y ago
Early adopters are HN readers, this is very smart from Bing - maybe we will see the same soon in DuckDuckGo?
Why is it smart? Every major internet service is driven by it's early adopters. Every major service is built and designed by people like us, hacker news readers, techies, early adopters. But of course, not all services, especially those who want to be massive are targeted to early adopters anymore - they wrongly target the masses. To attract people to use your service, you have to have the early adopters first, they have to attract us first and then target the masses. Thus, we are seeing Bing take a page from DuckDuckGo in tailoring some parts of its service towards techies. It's a clever move.
- irremediable 11y agoI've seen this mentioned in things like The Lean Startup, but never as the focus. Do you know any books/studies/similar about targeting early adopters?