Seconding all of this except for the end, where you have to be careful: >Then dig into the search and SEO blogs as you need to dig deeper. I'd recommend this

Seconding all of this except for the end, where you have to be careful: >Then dig into the search and SEO blogs as you need to dig deeper. I'd recommend this for a marketer who works with other smart marketers. If you're starting out all alone, it's very hard to tell what advice is reasonable. Search blogs can be the biggest piles of festering crap. You pretty much can't go wrong with Moz though. You can find all the basics and plenty of the advanced info on the Moz blog. Also, just don't do anything that seems spammy, ever. Tell people why your products are good, and use words that are similar to what someone would type in to find those products.