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In some of the responses below I mention the design to be something akin to an airbrush printer. A half-cylinder shaped rail guided system that allows for full

In some of the responses below I mention the design to be something akin to an airbrush printer. A half-cylinder shaped rail guided system that allows for full articulation around facial features. Addressing makeup: People are unlikely to want to pay for something they can get for free elsewhere is not necessarily true. We know this given that the majority of people will buy an OS instead of using a free one like linux, or using alternative app stores instead of gatekeeping software such as the mac app store or Google play. Makeup artists deliver free tutorials, suggestions and tips. To replicate the look requires purchasing the same products and applying the makeup with the same skill level as the makeup artist. If a look to own is $0.99 and can be instantly applied in less than a minute, we believe this stands to be an attractive option. We believe we can do this better. Say you want a painting in your room, instead of watching a Bob Ross video on how to paint a particular landscape, he gives you a digital copy you can print at home. In a few minutes you can have an excellent high quality print adorning your wall, or you could go through the process of doing it yourself. Incubation period for a fully featured product would be long, but for argument's sake, developing an MVP that allows for foundation, eyeshadow, lips, brows, blush would be doable via airbrush alone (as it currently is by hand) in a reasonable period of time. Other motion types with different applicators would require further study and consideration. You raise a good point that different faces would require different amounts of product. This may be adjusted by the end-user or heuristics applied when facial data is scanned in. Current professional airbrush kits are approximately $100-$500 in range. An initial, albeit lofty goal, would be to deliver a subsidized main device sub $1000 USD, with purchasable makeup refills as main revenue.

Geekette 11y ago
I see airbrush being applicable to application of dry materials like face powder or eyeshadow. But application for "wet" items like lipgloss, liquid foundation (especially for dewy finish) or liquid eyeliner indicate tooling for equipment that can handle wet and dry materials and cleaning (or designing for residue elimination to be non-issue) incorporated for the different materials being handled. I can see users agreeing to purchase a look if that means actually a download of instructions by robot - that wasn't clear previously. In that case I'd plan for diminishing returns in revenue here because like the Nespresso-Keurig-generic coffee pod DRM wars, users will eventually find cracked versions of new looks (from elsewhere online, other users, etc) to use.
- joyeuse6701 11y ago
  Current airbrush makeup technologies are meant for wet materials, but you raise an interesting point, that for versatility wet and dry options would be useful and would require either separate tools are a special means of using both and handling cleaning.p Yes, essentially the looks offered are digital instructions for this makeup applicator. One would ideally model the digital store similar to Apple, effectively acting as gate keeper to software for this technology. The makeup refills could very well be replaced by generic cheaper refills. To prevent substantial drop in revenue would require a moat of sorts, be it brand loyalty, DRM, or strategic partnerships with existing makeup brands to take advantage of existing brand loyalty when it comes to refills.

Geekette 11y ago

I see airbrush being applicable to application of dry materials like face powder or eyeshadow. But application for "wet" items like lipgloss, liquid foundation (especially for dewy finish) or liquid eyeliner indicate tooling for equipment that can handle wet and dry materials and cleaning (or designing for residue elimination to be non-issue) incorporated for the different materials being handled. I can see users agreeing to purchase a look if that means actually a download of instructions by robot - that wasn't clear previously. In that case I'd plan for diminishing returns in revenue here because like the Nespresso-Keurig-generic coffee pod DRM wars, users will eventually find cracked versions of new looks (from elsewhere online, other users, etc) to use.

joyeuse6701 11y ago
Current airbrush makeup technologies are meant for wet materials, but you raise an interesting point, that for versatility wet and dry options would be useful and would require either separate tools are a special means of using both and handling cleaning.p Yes, essentially the looks offered are digital instructions for this makeup applicator. One would ideally model the digital store similar to Apple, effectively acting as gate keeper to software for this technology. The makeup refills could very well be replaced by generic cheaper refills. To prevent substantial drop in revenue would require a moat of sorts, be it brand loyalty, DRM, or strategic partnerships with existing makeup brands to take advantage of existing brand loyalty when it comes to refills.