One of the things I've been contemplating is incentives, though not to the point where people will just fill out a lot of reviews to earn points or anything, mo

One of the things I've been contemplating is incentives, though not to the point where people will just fill out a lot of reviews to earn points or anything, more along the lines of random prizes or discount codes for hosting packages. Although then I have to be careful not to trivialize it and turn it into a game since I still want it to be a good resource for prospective customers.