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This idea is pretty well proven in Africa and Central/South America. What do you know about the existing markets and how will you do it better?
by buss 11y ago
This idea is pretty well proven in Africa and Central/South America. What do you know about the existing markets and how will you do it better?
- gskalra 11y agoone of my previous projects was an ecommerce play for kenya. that's where I studied the mpesa model quite a bit. As for the south east asian region sans Singapore, there is quite a lot that can be done in this space. A significant chunk of the population is unbanked or it may not be immediately accessible to these people. Also the number of prepaid mobile lines could be 3-4 times more compared to the postpaid lines. Which is why it maybe useful to have a prepaid wallet top up where it would help users transition to the service. For foreign students/workers in Malaysia, they used to have to put down a RM1,000 deposit to get a postpaid mobile line in the past. I'm unsure if they still need to do it. With this service, it would give the end user another means of convenience when it comes to bill payments, normal payments and maybe even online shopping. By being able to top up anywhere(at any shop, where all the registered merchant needs is to have a mobile, the app and an account), the user sees a much more convenient way to run their transactions, rather than going to the bank(branch, ATM or CDM). This could also open the door for banks to try and sign up users to open bank accounts(if we can work out a way to make the sign up. There is a plethora of services that can be offered.