Sure. I didn't remove their source of revenue - their content still displayed for me, minus nefarious tracking, malverts and poor targeting. The solution is to

Sure. I didn't remove their source of revenue - their content still displayed for me, minus nefarious tracking, malverts and poor targeting. The solution is to stand up to ad-tech and advertisers and do ads the right way - one that respects UX. Until that happens, publishers are in a no-win situation. Videos won't solve their problem. They will cost more to produce and many will skip them or head to other places with plain text. Millennials are still going to be picky on what they watch. Maybe that generation is still learning the ramifications of ad-tech but this survey from Realtime Generation is interesting. What makes them unhappy: - Organizations sharing data with third parties (60%). - Movement tracked in-store via personal device for marketing purposes (41%). - Online habits used to provide targeted ads and promotions (50%). - Location data used or shared (54%). Advertisers are responsible for the current state of declining revenue for publishers because they never understood UX. Ad blocking usage is going to rise and publishers will die or eventually address the issue with advertisers.