I recently saw this entertaining video about Amstrad and Alan Sugar in the 80s and 90s (also by Kim Justice, not the first time he's been linked in this thread)

I recently saw this entertaining video about Amstrad and Alan Sugar in the 80s and 90s (also by Kim Justice, not the first time he's been linked in this thread), which makes the point that to Sugar's credit, Amstrad was the only UK manufacturer to recognize the potential of mainland western Europe and make an effort to market its machines there while the others were fixated on trying (and failing) to 'break' America. https://www.youtube.com/watch?v=eiIXn9Tr5hI https://www.youtube.com/watch?v=eiIXn9Tr5hI