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Since my ad blockers are preventing this article from loading, I'm just going by the Title: bad move Mashable. I suppose that millennials consume the most vide

Since my ad blockers are preventing this article from loading, I'm just going by the Title: bad move Mashable. I suppose that millennials consume the most videos, but power users rely on text, especially for consumption and sharing. Advertisers always poisoning things.

r721 11y ago
Try Bloomberg's piece: http://www.bloomberg.com/news/articles/2016-04-07/mashable-is-firing-employees-as-website-shifts-focus-to-video http://www.bloomberg.com/news/articles/2016-04-07/mashable-i...
- teaneedz 11y ago
  Ty. And there it is: "collaborate on new technology and advertising opportunities." I read that and laughed. I suppose their bed is for Millennials and Advertisers now, but it's kind of interesting that Advertisers still haven't learned. UX brains cells die though when advertisers get involved.
Reedx 11y ago
You say it's a bad move, but are simultaneously pointing out that you've removed their source of revenue. How is it a bad move if their goal is to pay the bills and survive? Do you have an alternative solution?
- teaneedz 11y ago
  Sure. I didn't remove their source of revenue - their content still displayed for me, minus nefarious tracking, malverts and poor targeting. The solution is to stand up to ad-tech and advertisers and do ads the right way - one that respects UX. Until that happens, publishers are in a no-win situation. Videos won't solve their problem. They will cost more to produce and many will skip them or head to other places with plain text. Millennials are still going to be picky on what they watch. Maybe that generation is still learning the ramifications of ad-tech but this survey from Realtime Generation is interesting. What makes them unhappy: - Organizations sharing data with third parties (60%). - Movement tracked in-store via personal device for marketing purposes (41%). - Online habits used to provide targeted ads and promotions (50%). - Location data used or shared (54%). Advertisers are responsible for the current state of declining revenue for publishers because they never understood UX. Ad blocking usage is going to rise and publishers will die or eventually address the issue with advertisers.

r721 11y ago

Try Bloomberg's piece: http://www.bloomberg.com/news/articles/2016-04-07/mashable-is-firing-employees-as-website-shifts-focus-to-video http://www.bloomberg.com/news/articles/2016-04-07/mashable-i...

teaneedz 11y ago
Ty. And there it is: "collaborate on new technology and advertising opportunities." I read that and laughed. I suppose their bed is for Millennials and Advertisers now, but it's kind of interesting that Advertisers still haven't learned. UX brains cells die though when advertisers get involved.

Reedx 11y ago

You say it's a bad move, but are simultaneously pointing out that you've removed their source of revenue. How is it a bad move if their goal is to pay the bills and survive? Do you have an alternative solution?

teaneedz 11y ago
Sure. I didn't remove their source of revenue - their content still displayed for me, minus nefarious tracking, malverts and poor targeting. The solution is to stand up to ad-tech and advertisers and do ads the right way - one that respects UX. Until that happens, publishers are in a no-win situation. Videos won't solve their problem. They will cost more to produce and many will skip them or head to other places with plain text. Millennials are still going to be picky on what they watch. Maybe that generation is still learning the ramifications of ad-tech but this survey from Realtime Generation is interesting. What makes them unhappy: - Organizations sharing data with third parties (60%). - Movement tracked in-store via personal device for marketing purposes (41%). - Online habits used to provide targeted ads and promotions (50%). - Location data used or shared (54%). Advertisers are responsible for the current state of declining revenue for publishers because they never understood UX. Ad blocking usage is going to rise and publishers will die or eventually address the issue with advertisers.