Though I agree with your sentiment 100%, from an advertising point of view, video is looked at as a 'holy grail' situation because it can attack two of our most

Though I agree with your sentiment 100%, from an advertising point of view, video is looked at as a 'holy grail' situation because it can attack two of our most vulnerable senses simultaneously - visual and sonic. Audio ads are seen as highly effective, especially if the ad is a testimonial from a respected radio/podcast personality. Video can still do plenty well with the viewer planting their eyes firmly onto the screen, but when the viewer decides not to there's still the audio, hassling us to get our subscription to BarkBox or whatever.