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My, admittedly limited, understanding of womens fashion tells me that women do not like to buy the same things as other women. At least there is a certain 'she

My, admittedly limited, understanding of womens fashion tells me that women do not like to buy the same things as other women. At least there is a certain 'she has the same dress as me' effect. Are you doing anything to combat this? Or do you not imagine it to be a problem? Have you done any beta testing on actual users? I think there is an opportunity here if you make a compelling product.

oliv__ 11y ago
Hi Tangokat, This is an interesting question. Having asked this ourselves before, I feel like the reason this might seem like an issue to you is because you might be approaching the problem from a "fast-fashion" point of view. For context: The fast fashion industry (Zara, Jcrew, etc..) produces tens of thousands of the same garments, so after a quick trip to H&M, you might walk out and spot someone else on the street wearing the exact same thing you just bought. But in the luxury world, pieces are purposefully limited to create demand and keep an aura of exclusivity. So first off, keep in mind that these are the kinds of products that we feature. Second, this app is like a luxury ad in a print magazine in the sense that everyone can see the product, and aspire to get it, but not everyone can afford it. 1) Off the bat, that limits the potential "same as me" issue to those very few who can afford it. 2) And for that group, this is not even an issue because the products we feature are "IT" pieces, that every girl is trying to find and buy BECAUSE it is it the "IT" piece. And finally, we are positioning ourselves first and foremost as an entertainment and discovery experience, rather than a pure shopping platform. We want to showcase and celebrate these products beyond their price-tag (which we don't feature) as the works of art that they are and in that sense, become the daily platform of fashion inspiration: think Vogue in the digital age. As for the beta testing, we just launched but we are already seeing a nice amount of sharing on our products, with some users even sharing two to three days back to back, so pretty good engagement so far!

oliv__ 11y ago

Hi Tangokat, This is an interesting question. Having asked this ourselves before, I feel like the reason this might seem like an issue to you is because you might be approaching the problem from a "fast-fashion" point of view. For context: The fast fashion industry (Zara, Jcrew, etc..) produces tens of thousands of the same garments, so after a quick trip to H&M, you might walk out and spot someone else on the street wearing the exact same thing you just bought. But in the luxury world, pieces are purposefully limited to create demand and keep an aura of exclusivity. So first off, keep in mind that these are the kinds of products that we feature. Second, this app is like a luxury ad in a print magazine in the sense that everyone can see the product, and aspire to get it, but not everyone can afford it. 1) Off the bat, that limits the potential "same as me" issue to those very few who can afford it. 2) And for that group, this is not even an issue because the products we feature are "IT" pieces, that every girl is trying to find and buy BECAUSE it is it the "IT" piece. And finally, we are positioning ourselves first and foremost as an entertainment and discovery experience, rather than a pure shopping platform. We want to showcase and celebrate these products beyond their price-tag (which we don't feature) as the works of art that they are and in that sense, become the daily platform of fashion inspiration: think Vogue in the digital age. As for the beta testing, we just launched but we are already seeing a nice amount of sharing on our products, with some users even sharing two to three days back to back, so pretty good engagement so far!