His point isn't that he has some great technology or shortcut for writing books. His point is this business concept was staring him in the face for a decade, an

His point isn't that he has some great technology or shortcut for writing books. His point is this business concept was staring him in the face for a decade, and he never realized it. Instead of trying to push his own ideas on the market, he was put in a position to look at an old problem in a new way. And that's the struggle: recognizing when 'the way it is now' is no longer the best way. He didn't invent ghostwriting or any of the rest of the process, he just streamlined it into an easier, less expensive service, and now he's making bank.