I think the challenge is in consumer psychology and emotional fear of looking like a fool more than the need for better data. This is why recommendations from f

I think the challenge is in consumer psychology and emotional fear of looking like a fool more than the need for better data. This is why recommendations from friends and neighbors is the go to solution today. I specifically think the problem is in information asymmetry about the true costs to service the project. Especially considering that some jobs or parts of jobs need deep expertise and others are contracted out to the cheapest labor possible. In other words...there are things the contractor knows that they consider trade secrets and wouldnt want to reveal them...that is what consumers need to know to be comfortable IMO. I have a project I am working on along those lines, but its not trchnology driven.