Effectively, these companies either pay someone to host a fax service with copper (not IP) phone lines or do that on their own with a fax server and a number of

Effectively, these companies either pay someone to host a fax service with copper (not IP) phone lines or do that on their own with a fax server and a number of phone lines depending on how much they are sending/receiving. They spend on IT to manage their operations, server and licensing fees for the fax software, hardware (fax boards or phone gateway routers), and phone lines. The lowest cost we've seen at scale a bank that sends 40M pages per month and spends about 1.5 US cents per page. All costs in this market are tied to page. That ends up being around $600/GB of data. Cost to us is a fraction of the cost because we rely on the Internet, but fax users care more about speed and error rates. Today, fax takes best case 45s/page (this is at 33.6 kbps), but there are errors and retransmissions that slow this down. Our solution knows how to get data from the fax servers and back-end applications faster than fax speed on the order of 10-100mbps, so our value proposition is that we speed up their infrastructure and replace phone lines. To help us grow, we charge them about 50% of their telephone line costs because those lines are no longer needed. So in short, the major value is the speed and error rate reduction, so significant cost cuts are not necessary, but helpful for growth.