5 ms·

Blizzard releases paid expansions because people will pay for them.

• Falcon9 11y ago
  Yeah, it's hard to make the business case for leaving money on the table - with every expansion comes change and change much more than the expansion cost is really what is causing the gating effect.
  • cynoclast 11y ago
    Treating your customers as customers rather than cash cows engenders positive feelings toward your company, and ensures continued subscription. There's your business case.
    • cLeEOGPw 11y ago
      Positive feelings don't always maximize profits.