The DVD mailing is really a separate business from the streaming. Netflix were right trying to split it off. Unfortunately they did it too early and there was a

The DVD mailing is really a separate business from the streaming. Netflix were right trying to split it off. Unfortunately they did it too early and there was a big backlash. Had they waited a year or two longer few would have cared. Qwikster would have been a separate company with its own leadership and its own app, focused on those who want plastic circles in the mail. Ok, you would need two subscriptions if you want both services, but I am sure there would be a cross-promotion package deal.